Traveling light brings your brand delight
Every remote worker has a unique story and is keen to share it. Telling it in a clear and simple way takes skill, and requires packing just the right components into a small window of attention for a powerful message.
As a remote worker, I constantly work on my packing game.
It’s a silent sport which competes against the previous trip, comparing the lightness and efficiency of each bag. Call it a sport or an obsession, all nomadic workers can agree — traveling light is a badge of honor.
With time I’ve learned how to cut down on frivolous items and truly appreciate the pieces that matter. I’m no minimalist maven, but I can tell you how, where and when each item is utilized and why it’s vital.
So, let’s pretend you had a bag along your virtual career path. The more impact packed into a narrow window of attention, the better. A tightly defined bag of branding tools will bring efficiency and clarity to your story. It will give you the ease of knowing how, where and when to lean into key items for a more powerful voice on your path.
As a remote worker, you are location independent but branding dependent. Who you are and what you stand for is the consistent narrative strapped to your back along your virtual voyage.
Your business is riding on how well you pack your entrepreneurial bag. Below is a checklist which will help you articulate a clear path for your remote quest. These will help you sharpen your story for a consistent and powerful message.
Compass = Values
A compass holds meaning for your voyage, being a symbol for guidance and pointing you in the right direction. No matter where this expedition takes you, your compass remains fixed. So, think of key values that have remained close to your heart and pursuits. Write down at least five and make sure you live out at least a few of them on a daily basis.
Camera = Milestones
I know that you, remote workers have a strong Instagram game. Let’s make sure we capture your stunning milestones as well. If you were to take a picture of you on your virtual career path right now, what’s happening? What are you doing and how are you feeling? Now take a picture of a few accomplishments you’d love to see one day. What are they? How did you get there? Reflecting on these will help you clarify your ultimate dream destination. Your vision.
Matches = Differentiating Magic
Your matches are your fire, your magic. It destroys, it creates and holds an incredible power. When packing your matches, think of them as your superpowers. What do you have that can light up a room and set the world ablaze? Make sure to lean into this when pursuing growth and speaking to your audience. This is what they love about you.
Map = Action Plan
Goal setting is the map for the expedition within — guiding us to embrace our true path. Build a roadmap for how you’ll reach the monumental landmarks above. Look at your magic and values, how can they help guide the way?
Apples = Affirmations
We’ve all hear the saying, “an apple a day keeps the doctor away”. An affirmation a day for your brand keeps the apprehension away. These are positive statements that reinforce your vision and success you want to manifest. These kind words to yourself and your brand will grow your confidence, silencing negative thoughts and opinions.
If you want your story to shine, make sure you “pack” right.
With the help of these necessary components, your true story will start to flourish, allowing your vision as a successful virtual worker to come to life. Regardless of where you are on your remote path, I hope you take the time to define the above to strengthen your virtual voyage.
In her active workshop at Nomad City 2018, Megan Koval, founder of AWOL Strategy, will be guiding remote professional hopefuls through the process of virtual career path discovery. Join us on October 8-14 to learn it all, plus more keys to professional location independence, in the beautiful city of Las Palmas de Gran Canaria.