Fernando Sáenz-Marrero

Bio: Ms. Industrial Engineering and Economics. Founder and Managing Partner at EDEI Consultores S.A. pioneering the management consultancy services in Canary Islands. During 40 years leading a wide range of more than 400 projects. He is also part-time Associate Professor at the University ULPGC and give lectures in different Business Schools in Marketing, Innovation and Strategy.

Fernando is an early practitioner of Business Model Innovation Strategies. One of the international co-creator´s crowd of the well-known books :“Business Model Generation”, “Business Model You” and “Business Models for Teams”. In 2011, he writes the pocket book in Spanish language : “The 3R of your Business : Re-think, Re-design and Re-start”. Being no nomad and having no bike, casually he meets Dirk and from the start of his Workation Retreat project, he gives an Active-Master Class in his program “Course-Changing Leadership” mixing different design thinking tools. IKIGAI for professionals in career transition.